About this product

Ideas are born in a good beard stroke. Stroke it often. It's a gift you give your face. The epic history and legend of the beard goes back a long, long way. In prehistoric times, scientists believe that men grew long beards for three main reasons. First, for warmth. The beard provides the face with protection from the elements, and a natural shield from the more delicate parts of the face around the mouth and lips. Next, prehistoric men grew their beards for protection. The thick, rich beards that they could grow were so full that they helped cushion blows to the face. Concussions from a fistfight? Not with the right beard, my friend. Prehistoric men also wore their beards as a sign of intimidation, something that has carried through the centuries. Much like the mane of the majestic Lion, the beard creates a manlier, more testosterone-infused look by creating the appearance of a thicker, stronger-looking jaw line. As such, the beards of prehistoric men were regarded as a sign of honour. They were only ever cut as punishment, to mark the men who were not worthy of keeping their beards because of what they’d done. Only a man who acted and behaved with honour was entitled to keep his beard.