Serving Santa Cruz and Monterey Bay regions since 2009! 

Keep it Local
We source 70% of our cannabis products from our fellow small business owners and cannabis growers. Our commitment to support local businesses helps strengthen our communities. 

Cannabis For All 
We strive to maintain a variety of products from top-shelf to everyday value. We ensure that our products are fresh, tested, and adhere to the standards found on every label in our shops. We built close relationships with select local and regional producers in order to showcase the largest selection of the legendary cannabis of Santa Cruz, no matter the preference or the price. We also curate popular brands from across California that offer unique strains and/or innovative cannabis experiences. Some of the popular strains found at our Watsonville shop include: Banjo, THC Bomb, Gelato, Fatso, and GMO.  

From our Shop to Your Home
We invite you to our shop to speak with our passionate and trained Herbal Consultants and take advantage of our daily deals and monthly specials. We offer a slew of everyday discounts for Veterans, Students, Teachers, First Time Shoppers, Referrers, and a generous Loyalty Program. Can’t make it to the shop, we deliver to surround areas including Aptos, Rio Los Gatos, Gilroy, Rio Del Mar, La Selva Beach, Soquel, and Watsonville. 

Enjoy legendary, Stay Local. Santa Cruz Naturals. 


Santa Cruz Naturals - Watsonville

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ROVE stands at the intersection of art and science, where each vape oil is not merely produced but perfected. Our team, rich in diverse cannabis expertise, is united by a common goal—to help you reach your potential with every use.

Exceed Expectations
Our path is one of bold advancement. Spanning ten states, ROVE's influence grows coast to coast, fueled by our resolve to exceed what’s possible. We are champions of quality, crafting experiences that transcend the everyday.

Transparency and Confidence
We believe in the power of clear intentions and open processes. At ROVE, every element of our production is transparent, building a foundation of confidence and reliability with our community.

Continuous Innovation
At the heart of ROVE is a commitment to innovation, constant, relentless, transformative. Through state-of-the-art technology and meticulous refinement, our cannabis offers a journey of discovery in every breath.

Rise Above
ROVE invites you to rise above the conventional. Embrace a journey of improvement and innovation with us. In our pursuit of the exceptional, we’re not just setting standards—we’re defining them.

ROVE

THC: 92.5%
--
Maui Waui is clocking in at up to 95% potency, our live resin melted diamonds pair perfectly with our new hardware, designed to create ultra big clouds and super smooth hits.

Take a trip to a tropical paradise with this vibey strain. Originally bred in Hawaii, Maui Waui is a quiet island of bliss. Notes of pineapple and banana add some fruity lightness to this profile.

Pineapple
Banana
Tropical

Maui Waui - Live Resin Diamonds (Ready-To-Use)

<p>Maui Wowie, also known as "Maui Waui" and "Mowie Wowie,"&nbsp;is a classic <a href="/strains/lists/category/sativa">sativa</a>&nbsp;marijuana strain made from a cross of <a href="https://www.leafly.com/strains/hawaiian">Hawaiian</a> and another strain that remains unknown. This strain features&nbsp;<a href="/strains/lists/flavor/tropical">tropical</a> flavors and stress-relieving qualities that will float you straight to the shores of Hawaii where this strain originally comes from. Since its beginnings in the island’s volcanic soil, Maui Wowie&nbsp;has spread across the world to bless us with its sweet <a href="/strains/lists/flavor/pineapple">pineapple</a> flavors and <a href="/strains/lists/effect/energetic">high-energy</a> <a href="/strains/lists/effect/euphoric">euphoria</a>. Lightweight effects allow your mind to drift away to <a href="/strains/lists/effect/creative">creative</a> escapes, while Maui Wowie’s motivating, active effects may be all you need to get outside and enjoy the sun. </p>

Maui Wowie, also known as "Maui Waui" and "Mowie Wowie," is a classic sativa marijuana strain made from a cross of Hawaiian and another strain that remains unknown. This strain features tropical flavors and stress-relieving qualities that will float you straight to the shores of Hawaii where this strain originally comes from. Since its beginnings in the island’s volcanic soil, Maui Wowie has spread across the world to bless us with its sweet pineapple flavors and high-energy euphoria. Lightweight effects allow your mind to drift away to creative escapes, while Maui Wowie’s motivating, active effects may be all you need to get outside and enjoy the sun.

Santa Cruz Naturals - Watsonville

Maui Waui - Live Resin Diamonds (Ready-To-Use)

Maui Waui - Live Resin Diamonds (Ready-To-Use)

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