California’s most prestigious trade show brings the weed world together
Cannabis industry insiders are set to converge on the historic Ventura County Fairgrounds this March 19th-20th for the 2025 Hall of Flowers industry-only trade show. The iconic event brings all the movers and shakers of the cannabis industry together in one place to rub shoulders, make connections, and sample products.
A highly curated selection of brands, retailers, thought leaders, investors, and media professionals will all be attending to soak up the SoCal sun and make the connections that will define the industry in the coming years. If you’re interested in expanding into the California cannabis market, or looking to partner with California suppliers to bring their product to your neck of the woods, then Hall of Flowers is the spot where you need to be.
Our team was able to sit down with part of the crew that makes Hall of Flowers the phenomenon it is, and we’ve got the inside track on what makes HoF so unique, and how you can make the most of the three-day event to bring your business to new heights.
They’ve got booth options for a range of budgets, and there’s still time to snag a spot. Inventory is filling up fast, so don’t miss your chance to make connections in the Californian market and beyond—read on and make plans to attend Ventura Hall of Flowers today.
The room where it happens
“It’s the only opportunity you’ll have to meet the whole state in two days.”
Ever since their inaugural trade show back in 2018, Hall of Flowers has been a cut above its competitors. Hall of Flowers aims to bring the cannabis industry and the broader cannabis culture together in one place for the whole cannabis-loving community to meet each other. The weed world is vast, and getting bigger by the day—it takes an event like Hall of Flowers to fulfill the important function of a central meeting point for thought leaders and decision-makers.
Free for California retailers
Hall of Flowers is absolutely free for licensed California retailers, and the HoF team performs extensive, personalized outreach to these retailers to ensure their attendance. Their retail relations team is easily one of the best in the business, providing white-glove service to all the brands that make the Californian corner of the cannabis industry dominant.
Hall of Flowers is also one of the only opportunities business owners will find to sample products from the huge variety of vendors who make the trip. In one Hall of Flowers veteran’s words: “It’s the only opportunity you’ll have to meet the whole state in two days.”
Get a taste of California
The team behind Hall of Flowers knows that getting hands-on is the best way for a buyer and a producer to make a genuine connection. While some trade shows may have buyers only able to make decisions on pitches and promises, Hall of Flowers allows buyers to acquire product for themselves for only a nominal fee. They can either consume the product in one of the on-site consumption sites or take it home to enjoy. Strains that hit different, vapes with shockingly smooth pulls, edibles with epic flavor, and more can all be found, tried, and eventually licensed at Hall of Flowers.
ICONOCLASTS Speaker Series
Hall of Flowers is also proudly presenting speakers from their ICONOCLASTS series throughout the weekend. These speakers are luminaries within the industry who are ready to share their expertise from years spent in the cannabis industry. With names like Autumn Shelton and Ben Kriam headlining the list, the Iconoclasts speaker series is arguably worth the price of a ticket on its own.
Hit the beach
If that wasn’t enough, this year’s Hall of Flowers takes place at the stunning Ventura County Fairgrounds, a historic location steps away from world-famous beaches. We know this all sounds a bit too good to be true, but believe it. Hall of Flowers is the opportunity to smoke some of the best weed in the world, in one of the most beautiful locations in the world, with some of the leading minds of the industry. You owe it to yourself and your business to make the trip west.
BLUEPRINT for the future
While Hall of Flowers is strictly business, it isn’t strictly plant business. This year, Hall of Flowers will be launching their “BLUEPRINT” program, a revolutionary initiative that will connect Californian cannabis brands to dynamic companies in related fields and other states. The team at HoF will authorize a select group of brands in sectors like tech, manufacturing, lighting, and nutrients who are looking to partner with Californian brands. As the industry matures and looks to make growth connections across industries, the BLUEPRINT initiative is an essential opportunity for out-of-state brands to make inroads into the Californian market.
The BLUEPRINT program will also include out-of-state operators looking to bring legendary California cannabis back to their home state. With more top-tier growers and extractors than can be found anywhere else, Hall of Flowers is an unskippable event for those aiming to both sample the best of what the Californian market has to offer and license those brands, possibly in the same afternoon.
The BLUEPRINT program represents a singular opportunity for out-of-state operations to make connections in the Californian market. There simply isn’t another event with a guest list as extensively curated as Hall of Flowers. The California market can be complicated and somewhat exclusive—but the BLUEPRINTBlueprint program allows brand reps to build fruitful relationships in a short amount of time.
Making the most of HoF
Signing up for a booth at Hall of Flowers can be one of the most important decisions you make for your business, but the journey doesn’t stop there. The Hall of Flower’s team provided some recommendations on how best to make the most out of your business’s time at the tradeshow and make sure your team comes back with more than great memories and killer tans. The tips will help you avoid rookie mistakes and navigate the bustling show floor with poise and precision.
Set goals ahead of time
Hall of Flowers is a cornucopia of opportunities, with rockstar brands and impressive thought leaders everywhere you turn. It’s important to set realistic standards and goals for your business before the big day arrives to keep your team sharp and focused.
Have a schedule every day
There will be thousands of attendees at Hall of Flowers this year, enough to cause a bit of confusion even in a tight ship like HoF. Having a timely schedule for the day can help maximize the time spent in fruitful conversations or sampling incredible products and minimize the time waiting in line and staring at convention floor maps.
Set yourself apart
Brand representatives and investors will be meeting dozens of people per day at Hall of Flowers, so it helps your brand to have something unique to stand out and stick in the minds of decision-makers. This could be an incredible product, eye-catching branding, or something else creative that sets your team ahead of the pack.
Have your materials
Hall of Flowers is attended by folks looking to make deals immediately, not next week, next quarter, or even tomorrow. It pays to have everything you need, from business cards to licensing agreements, readily available, so that when an opportunity knocks, your team is ready.
With these tips in mind, your team will be ready to use Hall of Flowers to take your business to brand-new heights. Don’t wait, click the link below to start filling out your application for a booth —there’s no better opportunity to bring your brand to California or to bring California back to your home state. Our last piece of advice? Don’t forget your sunglasses.
You can read more about Hall of Flowers online at their website. You can also follow them on Instagram, Linkedin, Twitter/X, and Youube to keep up to date with any new announcements and get the jump on the Santa Rosa show later this year.
