Leafly Names Yoko Miyashita as New CEO

SEATTLE--(BUSINESS WIRE)--Cannabis information resource and commerce platform Leafly, today announced General Counsel Yoko Miyashita will lead the company as its new Chief Executive Officer. As Leafly CEO, Miyashita will drive the company’s vision and strategy for continued growth as a marketplace to connect consumers with cannabis retailers and brands, as well as maintaining its position as the world’s definitive cannabis information resource. Miyashita will take over starting today with support from outgoing Leafly CEO Tim Leslie during a brief transition period.

“Cannabis is America’s newest essential business, and Leafly is the trusted destination for more than 100 million people a year who visit us to shop for and learn about cannabis,” Miyashita said. “Leafly continues to grow in lockstep with the industry to deliver the technology dispensaries need to thrive, the shopping experience customers deserve, and the verified knowledge the cannabis community demands. I’m excited and honored to apply my time and experience to guide the next chapter of Leafly’s growth and innovation.”

Miyashita joined Leafly in 2019 as General Counsel, where she led Leafly’s position and policies on key compliance and government affairs issues to maintain and progress the company’s reputation as a trusted and authoritative cannabis resource. Prior to Leafly, Miyashita served as General Counsel at Getty Images. In her new role as Leafly CEO, Miyashita is supported by an established and experienced executive leadership team, including Chief Product Officer Dave Cotter, Chief Revenue Officer Sam Martin, and SVP of Marketing & Communications Laura Morarity.

“Leafly is building a company that reflects the meaningful and personal nature of the plant and the rich and diverse history of the industry in which it lives. Leafly started as a strains spreadsheet 10 years ago just as the first states legalized. Today, we have an opportunity to support the growth of cannabis businesses -- our own and others -- that support jobs and families. We take this work seriously, and believe we have the team and the platform to help fulfill many of the promises of legalization,” Miyashita said.

Leafly recently marked its ten year anniversary in June. More than 100 million people visit Leafly each year from around the world to learn about and shop for cannabis and more than 6,000 retailers leverage Leafly to bring customers in the door. In April, the company announced Leafly Delivery, an expansion to its online ordering offering. Leafly Online Ordering is available at more than 2,200 retailers in North America, allowing consumers to order from participating cannabis stores online and then pick up and pay for purchases in-store or curbside or have them delivered.